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There’s an old Situationist slogan, “I take my desires for reality because I believe in the reality of my desires.” Believe it or not, in the heady days of the 1968 student revolution in France, young people would spray paint slogans like these on the walls of their schools, coffeeshops, even churches. Over time, this visual language of irreverence has evolved into hats like this where the bugged out eyes of the dog suggest the mediated overstimulation we all experience in a post-capitalist consumer society.